Maleaka B
4 min readFeb 22, 2021


6 Easy Steps to Create Your B2B Video Marketing

Create your Video Story
Storytelling: Storytelling is the most important component when we think of a video strategy. A good story not only converts sales, but also connects the audience with a related brand. Indicates brand awareness in the customer’s mind.

The story serves as the lifeblood of any video marketing campaign. Video shooting can definitely increase your sales and help you reach your marketing goals. However, according to those customer statements, short videos were found to be more visible to viewers than longer videos.

Incorporating this strategy into your video advertising plan can definitely increase your marketing automation efforts.

It is always advisable to follow current trends when designing your B2B marketing video campaigns because you never know when your video will be viral or lead the search engine charts.

Relevant Images
Your video should have relevant images that go with the story because it is relevant to your target audience. After all, a picture is worth 1000 words. Images such as company logos and emblems play an important role in your video marketing campaigns.

To create high quality videos, it is advisable to use quality images to incorporate them into your video production process. Pictured presentations on the landing page or even in a blog post always leave a mark on the mind and therefore increase the chances of a sales conversion.

Thus, it helps to target and reach a larger audience in a given period of time.

Remember: ‘A video with relevant images is better than random images because the images tell your brand story’.

Publish your video
Understanding your audience when broadcasting a video can have a really positive impact on your digital marketing strategy. If your video follows the demographics of a place and the time it was broadcast, people tend to connect and connect easily.

Any personalized video should get more views and likes than other randomly offered video clips.

For example, the use of personalities like Uncle Sam in your videos may be more relevant to the United States during the presidential election.

Similarly, videos promoting campaigns, such as super cup events, tend to increase traffic in the area where the event takes place.

You need to set your campaign goals. It’s better to optimize your videos and target each channel. Your video should represent your brand story and direct your message to your target social media channel.

Show a Call to Action

After watching the video you posted, it is always important to make a very precise call to action at the end. It can be anything from registering a newsletter, taking a follower to your store’s website, recommending that they visit other social platforms to get a product from your e-commerce site according to your goals.

It is extremely important to connect and connect your internet users. You need to get a clear idea of ​​the next process and how they will benefit from the completion of this period. This forces the viewer to watch the process while making a connection.

Track your audience against these moves and analyze their behavior closely to hunt for market opportunities.

The ideal action call is short and straightforward, reflecting an action that the customer needs to take, such as uploading a white paper, sending a report, or making an online appointment, or calling the company. People always recognize the marketing efforts that keep them engaged.

Finally, a suitable video marketing strategy can definitely boost your B2B video marketing campaign.

Combine your campaign
Your video marketing campaign should be widely integrated into media platforms and different websites. It should be emphasized that it is available on all social media platforms that will reflect updated video marketing statistics.

Email, newsletters, content marketing, newsletters can add value to your video marketing campaigns. A well-integrated campaign video marketing strategy increases your chances of taking your marketing performance to new heights.

‘CLOSE — SAVE — FOLLOW’ marketing should be your marketing.

Feedback and feedback
As a B2B marketer, always take the time to review reviews of your videos to find out what customers think of your campaigns. Review these reviews to improve your video marketing campaigns.

Rate your customers based on their input and feedback. According to Bright Local, 85% of consumers turn to online reviews of an influential person or other social media reviews posted with Instagram stories, YouTube reviews, and more to find out if a company is reputable.

The trending video campaign will always find its place in a noisy market.

Connect with a content marketing specialist at Deck 7 to learn more about the options available to your business to create multiple touch-points with your customers over a variety of digital media formats.



Maleaka B

I’m Maleaka, passionate about blogging with 4 years of experience in B2B industry. Expertise in B2B services, strategies and products.