AI Marketing Tools for 2021

Maleaka B
3 min readFeb 23, 2021

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Aquisio Turing

It is a budget management software powered by PPC bid and machine learning. The PPC reporting tool is highly effective and gives users the ability to deliver impressive reports with just one click.

It optimizes and enhances 30+ intelligent algorithms clicks or conversions along with bid and budget management, budget distribution and local lead estimation.

Concord

Shows exactly what content marketers need to create to engage the audience. Uses Deep Learning Artificial Intelligence (DLA) for natural language processing to conduct automated content audits and benchmark their content against their industry counterparts. Uses AI to detect trending content gaps, analyze people’s behavior towards content, and help find out what content viewers want.

Cortex

Uses AI to optimize social media content. It uses machine learning to find databases of 33,000 brands and samples of over 1 billion marketing content.

Cortex will produce custom content calendars and content summaries over the coming months — and will automatically fill in that content for human approval and scheduling.

It uses proprietary AI models to find out which features of marketing creativity have the greatest impact on a particular brand against specific goals.

Crayon

Named the leader in The Forrester New Wave in Market and Competitive Intelligence Platforms, Q4 2019 Report. It allows you to keep track of and analyze everything that is happening outside of your business. Monitor the competitor’s complete digital footprint. See any updates on their website or outside. Automatically tracks 100+ data types on the software platform. Contains filters that sort data by category, company, keyword, and date.

Drift

Drift is the world’s first and only conversational marketing platform, dubbed the “Cool Vendor” in Gartner’s new report. Drift uses bots that communicate with people who visit your website in real-time. Drift connects you with customers who are ready to buy right now. Using Bot Builder, you can easily create the perfect conversion flow for your website in minutes.

Hubspot

Hubspot offers marketing, sales, and customer service, with a completely free CRM at its core. Everything you need to maintain, track and build good relationships with leads and customers.

All-in-one software is used to create landing pages, manage your social media accounts and measure the success of your results through leads and customers instead of traditional results views, page time, and bounce rates.

Google Cloud AI

Provides personalized customer experiences to increase sales while cutting costs and gives insights into making good business decisions. The platform provides various services such as compute, storage, networking, big data, running on the same infrastructure that Google uses internally for end-users such as Google search and YouTube.

IBM Watson

Watson Marketing is an AI-powered digital marketing platform designed to help teams work smarter and deliver the experiences their customers expect. AI-powered, SaaS marketing automation solution provides personalized customer travel across email, mobile push, SMS, and social. Watson Assistant analyzes sentiment, provides personalization and dynamic content for message templates, uses advanced scoring models for full lead management, and provides dynamic performance dashboards that provide insights quickly.

People.io

It provides the industry’s unique Revenue Intelligence System (RIS), which automatically captures all consultation and customer activity data, updates CRM dynamically, and provides functional intelligence on CRM and other management tools for sales.

RIS uses the power of AI with innovations protected by sixty-five patents to provide real-time insights, best follow-ups, and even real-time insights into the C-suite of agents, managers, and large organizations, as well as predictive intelligence

Words‌mit

WordSmith is a natural language generation platform that turns your data into an insight story. It gives companies complete control over converting data into an insight story at an unprecedented speed and scale. It is a self-service platform that enables a powerful API for full article customization, real-time content updates and flexible publishing.

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Maleaka B

I’m Maleaka, passionate about blogging with 4 years of experience in B2B industry. Expertise in B2B services, strategies and products.