Content Marketing in COVID-19
Content marketing in covid-19 is a strategic approach to marketing that primarily focuses on the high level of content, authenticity, valuable information, and the need for customers to attract their audience to buy their product or service.
The content you give to your target audience, customers, or expectations should be valuable, genuine and reach them in a way that feels organic and acceptable. Content plays a very crucial role in establishing a brand. Content marketing growth statistics show that 77% of marketers say their company has a content marketing strategy. Meanwhile, 69% of successful B2B marketers now have a documented strategy for content marketing in COVID-19.
More than 77% of marketers have transformed their content marketing strategy due to epidemics. Marketers believe the epidemic has hit people hard. Now, impressing your target audience with outdated strategies has become challenging. The need of the hour is to reach out to your audience with computational steps, innovative ideas and well researched content.
Let’s take a look at each aspect of content marketing in the COVID-19 strategy that can lead to the success of your innovation and ambition.
Types of content marketing
There are many different types of content marketing that vary from business to business. It’s what content marketing ultimately helps your business reach a specific goal. Here are some common types of content marketing.
- User-generated content
- Social media posts
- White paper
- Case studies
Why is content marketing important?
The well-known saying “content is king” is certainly true. Your content marketing strategy determines the survival of your business. Let’s find out how content marketing is better than other marketing strategies.
Content marketing is an integral part of every digital marketing strategy that is inevitable.
- A continuous content marketing strategy provides a positive ROI.
- Supports SEO to make unique and perfect content work better.
- It is cost-effective.
- It builds trust with your customers.
- It makes your marketing funnel better.
- Content marketing strengthens your communication with customers.
- It depends entirely on the content of various industries such as OTT, digital marketing
- Quality content sets you apart from other competitors.
- It increases oral publicity.
- Content marketing makes your visitors customers.
- It reduces your advertising costs.
- Educate yourself about your leadership and aspirations for your products and services.
- Quality content helps other marketing strategies to achieve your business goal.
Statistics about Implementing Content Marketing Strategy
- 89% of content marketers use blog posts in their content design strategy.
- 70% of marketers actively invest in content marketing.
- 78% of companies have a team of one to three experts.
- 24% of marketers plan to increase their investment in content marketing.
- 94% of marketers use social media to distribute content.
- 70% of B2B content marketers say that their brand content marketing efforts are much more successful than last year.
- 96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience.
- 61% of consumers also buy something recommended by the blogs they read.
- 69% of marketers use content to tell stories.
Make Your Content Marketing Strategy More Powerful in COVID-19
Only when you have a resilient, persuasive and extensively researched content marketing strategy can you stay on the platform and act prominently. How has the content marketing of COVID-19 changed completely, and how can you use those strategies to keep your audience engaged and experience profitability? We understand.
Your content marketing strategy is nothing without corporate support. Often we find people who work by department and do not participate in other departmental activities. Whether you have a large team or a small team, you will want everyone in the company to participate in your content strategy. They can contribute in any way.
Analyze your goal again
It is not enough to set a goal in an epidemic when businesses are struggling with various challenges. You need to recalculate your goal in terms of every aspect such as target audience, location finding, market research, budget, etc.
Write for your customer, not for your brand
Sure, experiencing profitability is your business goal, but sometimes it is essential to understand the expectations or needs of your customers. Therefore, your content marketing strategy will only be successful if you have a proper understanding of your audience, expectations or customers.
Determine your KPI
Once you have set your goal, your next task is to develop key performance indicators. KPIs are very effective in quantifying your actual performance against your goals. Unique pages, downloads, sections, login links, CPC, CPL, ACV, product review, website traffic are essential key performance indicators to evaluate your performance.
Find the right kind of content
It is not necessary to follow each type of content to participate in the competition. It will help if you can decide what kind of content is right for your business. You cannot invest your entire budget in all kinds of content. When it comes to the white paper, it works differently than social media posts.
Analyze the performance of each channel
When you write for your blog, it does not go the same way you write for white paper. Different marketing channels require a specific writing style. It can be narrative, persuasive, exposure or informative. Therefore, it is imperative to analyze the performance of each channel so that you can select the appropriate channel and write accordingly.
Improve the quality of the content
The quality of the content should be the most important concern of each marketer. Therefore, you cannot compromise the quality of the content. Quality content consists of authenticity, valuable information, readability, visual appeal, authority, length, and extensive research in that particular industry.
Read our interviews — https://manufacturing.report/c-suite-on-deck/interview-with-tr-cutler-inc-thomas-cutler