The coronavirus pandemic has forced us to avoid large gatherings for the sake of everyone’s health. As a result, many trade fairs, conferences, and events must be either canceled, postponed or converted into virtual events such as a live webinar.
Some of the major events affected are:
- Adobe has canceled its annual Live Summit and has confirmed that the entire event will be moved online.
- Facebook has canceled the annual Market Summit that was to be held in San Francisco and about 5,000 people were supposed to gather for it.
- The Google News Initiative global summit and annual press conference have been canceled due to the outbreak.
- Mobile World Congress — the largest smartphone conference of the year planned for Barcelona, has been canceled after major companies including LG, Amazon, Sony, Ericsson, Facebook, Nvidia, MediaTek, Sprint and Vivo withdrew from the event due to the coronavirus outbreak.
- A conference on business and technology — EmTech Asia held in Singapore in August has been postponed and several other big events have been canceled due to the growing impact of the coronavirus.
Now is the time to create a plan for hosting an online event using web marketing techniques that can help your business stay digital by generating leads at this critical time.
Not only is the virtual event a conference with thousands of attendees, but it can also be a small question-and-answer session with your audience. Many initially choose to offer free webinars to fill their sales funnel, but a paid webinar can also work positively for B2B marketers.
Whether you already have an event on your mind or are looking for ideas, this article will guide you in formulating a web marketing strategy and creating a webinar track.
Not only right now, but building an online community is a long-term success factor for your business. So, let’s have the digits.