Artificial Intelligence (AI): When it comes to trending digital marketing technology, AI is at the forefront. It is responsible for making existing technology smarter and more effective. AI algorithms analyze data insights that help marketers effectively understand the behavior and patterns of a customer’s shopping journey. Artificial intelligence can significantly help with the smart selection of content based on past behavior of location, history, and potential. AI tools are used to analyze customer thought patterns. Earlier, data was collected and analyzed to understand consumer buying behavior, but artificial intelligence has greatly enhanced this process.
Chatbots: Considering the technical trends, chatbots cannot lag behind in marketing automation dynamics. It provides 24/7 customer support and reduces call waiting time for customers. According to research, the global chatbots market is growing at an annual growth rate of 24% and 45% of customers prefer to use their customer service as the primary means of communication in the industry. Chatbots are very popular nowadays because it is an easy and convenient way to engage with customers without any human interface. Chatbot algorithms are designed to be more direct and personal than ever before. It can act as a commitment driver and lead generator to jumpstart the sales cycle.
Oracle estimates that by 2020, 0% of businesses will be using chatbots. Chatbots use Natural Learning Processing (NLP) and Machine Learning (ML) to find the right response to predict each query. Customers prefer to communicate on chatbots because their feedback is quick and satisfying, and can also maintain a history of customer conversation queries to serve better. For example, Uber has been successful in using chat technology to communicate with customers in-cab bookings, even on Facebook Messenger.
Voice Search: There has been a significant increase in voice search with AI-powered virtual assistants. Different AI algorithms are used to identify the speech and convert it into the desired search. Voice search involves the use of voice recognition techniques including automatic speech recognition (ASR) to enhance the customer experience. Voice Search helps sellers fulfill their prospects and assist in their shopping journey or closing of contracts.
Now, this technology has been extended to other smart devices like smart speakers and audio. Smart voice technology like Alexa, which became very popular in 2018, is also booming this year. However, in order to use this smart voice technology the user needs to optimize your website to integrate voice search. Voice queries save time and are therefore more convenient, they last longer and are more able to satisfy potential customers. Voice search is becoming more common with devices such as Apple’s Siri, Amazon Mazon’s Alexa, and Google’s Google Assistant. According to ComScore, by 2020, 0% of all searches will be done by voice. Tweet this!
Virtual Reality (VR) and Augmented Reality (AR): The demand for VR and AR technology is growing and it has made many new advances in the field of digital marketing. According to the report, virtual reality is expected to reach ० 1 trillion, and augmented reality is expected to reach $ 0 billion by 2020. Many companies are taking advantage of this technology to enhance their marketing capabilities and build a successful brand in the market. VR technology is revolutionizing the video game industry. Gamers can get the ultimate gaming experience with a virtual reality headset that enhances the gaming interface. Also, VR headsets play great with most smartphones, with the power of VR Tech making it easy to provide a fun, novel, and inspiring brand experience.
Improving the dynamics of VR marketing allows companies to bridge the gap between experience and action. It is also changing the dynamics between brands and consumers. Instead of deploying ad blockers or clicking on ads, people are looking for a VR brand experience.
