Establish content-based thinking leadership
Content creation is the first step in your core generation strategy. Data suggests that 88% of consumers research their purchases online before making a purchase. That is why you need to surround your products with high-quality marketing and convincing content marketing. Post blogs, news, and tips related to your industry regularly.
Also, create comprehensive guides that visitors can download on your website. It allows you to collect data from people who download your guides so that you can enroll them in major breeding programs and engage them by sharing more about your product or service.
You can turn them into customers. Don’t forget to engage in SEO, social, and other inbound lead generation efforts to initiate high-quality organic searches. You can also use content syndication to your advantage when it comes to B2B lead generation to increase your conversion rate with every potential lead.
Your next Lead Generation campaign can use marketing automation to your advantage to sort out all the data you need to collect through your content.
Use paid social media
92% of small businesses increase investment in social media this year. More than two billion people use social media every day. The average person spends 135 minutes a day on social networks. Also, the number of small business ads on Facebook has increased to 50 million in recent months.
Paid social media advertising is very different from traditional outbound marketing. Big data and machine learning will allow you to find, target and reach your audience to easily increase your conversion rate. Social media is a great way along with a great landing page to distribute your best content.
According to Sprout Social, 73.4% of consumers are following the brand because they are interested in its product or service.
Cultivate the curiosity of your followers with academic content that will make them your next qualified leader. Every good B2B marketer should look at KPIs like clicks, comments, and profile visits to find out if your ads are making an impact.
Social Media Lead Generation can create a delicate customer journey for your potential customers and your Lead Generation funnel is memorable and measurable.
Email marketing
By 2019, email marketing will be considered a traditional marketing method, but do not underestimate the importance of incorporating it into your multichannel approach. With the evolution of marketing automation along with big data, the latest CRMs allow you to use up-to-date data to spend your marketing strategy targeting your customer database and target audience.
Your email strategy may include subsequent emails with great content and a CTA (call to action) to subscribe to your blog. This not only produces leads but also increases them to become customers.
Your landing page can have a big impact on the conversion rate so make sure it is tailored to the buyer persona you identify with. According to Forrester Research, companies that increase their leads see 50% more ready-to-sell leads.
Offer free downloads
One of the features of having a good lead generation technique is free to download. Whether it is an e-book, white paper, infographic or other support resources, people can fill out a simple form to download. The content you provide should be a quality component that helps customers and can stand on its own.
Once people have downloaded it from your landing page, you will have it from their info form. So, you can follow up with them about your other offerings.
Send newsletter
Newsletter has long been a mainstream strategy to generate leads and bring them into the sales funnel. While e-books and blogs are an important part of your content marketing strategy, newsletters actually catch people in the place they check — their inbox
Additionally, those who are interested enough to sign up to receive your user content may also be interested when you update them about a new product or service you have just launched.
