Tips to Host a Successful Virtual Event — 2

Maleaka B
2 min readDec 8, 2020

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Understand Your Audience

To plan a hypothetical event, you need to have the best event planning services and a clear understanding of the general psyche of your audience. For this, you need to get answers about how knowledgeable they are about the technology, which subject areas in your field they care most about, the platforms they actively use, the types of offers that attract them the most, etc.

You can take a survey to get answers to these questions or also start a discussion forum with your audience as an alternative. Your web marketing strategy should use this data to plan the audience journey.

Visual decoration

Just like live conferences, the best event planning comes in several formats. It could be a seminar with one person on stage, or it could be more like a trade show or workshop. The main component is to create a unique experience that makes the event more relevant to the audience. Your landing page will be the stage for your web marketing agenda.

The webinar landing page that is dynamically easy to understand is to convert curious visitors into webinar registrants. Use large fonts, high contrast of colors, and provide captions for presentations wherever needed in presentations.

You can hand over the creative design portion of your landing page to a design company to create a custom theme that captivates audiences. However, keep in mind that this should represent you as a brand as well in order to reap the benefits of your web marketing efforts.

The event planning services will help you create a unique user experience with an attractive background and an easy-to-use navigation system for both organizers and remote guests.

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Maleaka B
Maleaka B

Written by Maleaka B

I’m Maleaka, passionate about blogging with 4 years of experience in B2B industry. Expertise in B2B services, strategies and products.

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