Trending Demand Generation Strategies

Balancing finance and technology

Maleaka B
2 min readApr 19, 2022

Technological advances dominate almost all markets. Financial technology is emerging as an enabler for various industries that helps and supports financial teams in balancing and managing their daily activities, financial completion, collaboration and documentation that provides more visibility for transactions.

FinTech brands invest in developing frictionless and hassle-free e-banking solutions and other financial and money management services. The FinServ market is witnessing a change in simplified access, embedded financial services and financial inclusion.

Developing a new product range allows FinTech brands to please investors to get more financing and overcome other traditional investment barriers.

Proven demand generation strategies for FinTech

If you run a FinTech business, FinTech marketing is the only thing that comes to mind, especially when the traditional banking companies do away with the new technologies, the best user experience and expectations.

Here are the best strategies for generating FinTech demand.

Get mobile with your marketing initiatives

In the 21st century, everything is on mobile. If you are not considering a marketing initiative around this handheld device, you are missing out on one of the most effective ways to get in touch with your target audience.

According to a recent study, a person spends an average of 5 hours a day on a mobile device, and the time spent on mobile apps has increased by a huge 69% from 2016. More than 50% of mobile phone users prefer to search online before buying anything. . B2B FinTech companies need to focus on mobile phone users to get the most out of their marketing campaigns and reach their target audience.

Create valuable content

FinTech content must first address what problem it intends to solve, how it will solve, what are the benefits, what is its advantage over older processes, how does it add value, save time and costs, drive growth or simplify processes . To create valuable FinTech content, consider the following:
• Analyze your target audience
• Content competition analysis
Write down your content goal, whether it’s for awareness, engagement, or the conversion stage.



Maleaka B

I’m Maleaka, passionate about blogging with 4 years of experience in B2B industry. Expertise in B2B services, strategies and products.